Pay Per Click

Search engine optimization is much more of a long term, but once you have a grasp of it, it, you’ll want to begin paying web marketing such as – Pay-Per-Per-Click campaigns and Facebook ad campaigns. It has good, effective, quick, and strong outcomes if executed correctly.

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Roofing PPC Campaigns

PPC make your company seem better at the top of search results and at the touch of a mouse, thereby leading to long-term foundation access to people.

We’ve contacted several roofing contractors in the US, and they mostly have a rather unfavourable view of Google AdWords and other PPC platforms. Scenario 1 is that they’ve now poured thousands of dollars into Google Ads and had little to no return. In Scenario 2, it would cost between $25 and $50 for any click to advertise on the roof. I am here to reassure you that PPC campaigns can be very lucrative and have an amazing return on investment.Most pay-per-click campaigns struggle due to company owners’ lack of understanding of how AdWords really function. We see many advertisers who use AdWords, and cram a bunch of keywords into one ad category and take them to their home page as users search for them. This is completely the wrong approach.

Google needs to make sure paying ads are important to searchers, too Of course the content of the advertising and the clicks that you’re able to pay are all related. If the client is looking for “emergency roof repair,” isn’t, your ad is here. The same goes for your consumers who click on your ad. It has to be new.

If this isn’t handled right, you are paying so much for advertising and you will be wasting money. If the ad and landing page doesn’t answer the question or query they entered into Google’s search bar, they’re unable to contact you.

The easiest way to use your pay-per-click allowance is to start with all of your service advertisements. You will then do keyword analysis and create ad groups for each service keyword. For example, the group “Roof Leak Repair” and “replacement keywords” for the offer should be exclusive for each ad category. Each ad category and ad can direct your website visitors to a page on your website that contains information and benefits for them. This would result in lower prices per click but higher conversions and more leads!

Google AdWords & Bing PPC

There are a number of PPC channels, but the two major ones are Google Ads and Bing Ads.
These are the two approaches that we use with a roofing marketing programme. When you run an advertisement, your advertisements will appear on the Google search network, and some of their partners. Your advertisements will be placed on Bing as well as on some other search partners. Google has the vast majority of the search market share, but not everybody knows about Bing, which delivers better results.

With that said, we will spend approximately 85-90% of our roofing clients’ budget on Google Ads and 10-15% on Bing Ads. It makes things interesting when it offers diverse demographics a seat at the table. Bing is going to be much less expensive than Google.

FREE PPC Audit

Working the right way will lead to increased business for your roofing business. Better rankings = more clients for you. Doing the PPC campaign right takes time and commitment. Roofer Managers know the business better than we do. Would you want someone who has a firm grasp on your search engine optimization? Get a Free Audit and Strategy Session for that We will help you to become the number one to beat in your local area if you use our system.